TRADITIONAL TAILORING TEAMED WITH INNOVATIVE DENIM, NEW SHAPES AND CREATIVE DETAILS

LOVEDAY JEANS EMBODIES A NEW INTERPRETATION OF CONTEMPORARY LUXURY. THE RESULT IS A UNIQUE TAKE ON ELEGANCE. MADE IN ITALY.

SEE THEM – FEEL THEM – TRY THEM. I PROMISE THEY'LL SOON BE YOUR FAVOURITE JEANS! YOU'LL LOVE YOUR LOVEDAYS!

OUR MEN'S COLLECTION EXUDES STYLE AND CONFIDENCE FOR MEN WHO VALUE THEIR INDIVIDUALITY.

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